Category Archives for PPC

How Google Display Ads Work

Use the wrong channel and you potentially ruin the maximum success of your whole campaign. Thankfully PPC advertising is not limited to only one method, as the saying goes. “There’s more than one way to…

What is Search Engine Marketing (SEM) & How It Works

You may have seen or heard about digital marketing and some of the more popular acronyms such as SEO, SEM, and SMM. But, do you know what they mean? In this post we will explain…