If you have a small business and you want to be found online, then our quick guide to SEO will help get a better understanding about what is Search Engine Optimization and how your Small Business can appear on search results pages in search engines like Google.

What is SEO?

SEO or Search Engine Optimization is the process of optimizing webpages to increase their online visibility, by making them reach a high position in a search engine’s results page. These results are often referred to as “natural” or “organic” results. Reaching these positions in turn help to drive targeted website traffic to your website from the search engines like Google and Bing.

How does SEO work?

The main function of a search engine is to crawl websites and build a list of indexed pages, to provide search results to users with a ranked list of websites which are more relevant to their searched term.

Search engine optimization evolves and changes all the time. Three main factors impact SEO success. These include: Technical, On-page and Off-page factors. Technical factors include indexing and crawling, page speed, URL structure, and much more. On-page factors include your page content, the text, images, video, or audio, as well as HTML tags, and structured data. Off-page factors include link building, social media marketing, and reviews.

Why is SEO Important for Your Small Business?

Do you own a small business and have a website? Is your website not attracting visitors? Do you want to grow your customer base and compete with other markets in your niche? Then SEO is an option for your business. With SEO, you can create shareable digital content to attract the right audience to want your products or services. SEO will provide visibility, increase website traffic, and help you gain valuable insight into how your customers interact with content on your website.

Can you rank on the first page of search results, for Google, Bing or Yahoo? SourceIt Web can help you reach one of those cherished top 5 spots. Our SEO Analysts will analyze your website and create an SEO strategy that will provide insights and make recommendations, including how to make your website load fast and how to use the right keywords to attract more visitors. Don’t know how to make the changes to your site? Our team can help to implement them.

Still not sure whether SEO is right for you. Find out more about our SEO services or call us today!