It’s good to understand the difference between standard informational search and what’s known as a local search. Ranking for search query like “How to fix car batteries” usually only need basic SEO and website authority. Local search queries have more intent or are more specific like “resorts near caye caulker” or “best food in caye caulker”, hence Google ranking algorithm is a little more varied. Unlike general terms Local queries have more purchase intent.

Local search queries typically include “near me” where search engines understand that searchers want business suggestion or list-based location.

What is Google Local SERP?

Google provides a block of three business listings that appear with a map that results from a Google search with local intent. Visibility on ‘local pack’ or ‘3 pack’ greatly improves traffic.

Below is the local pack that results from the search ‘restaurants in San Pedro Belize’.

You can note multiple differences between standard organic results, such as opening times, street address, review ratings and photos.

Business details displayed in local packs come from the business ‘Google My Business’ profile and contact information found on your website. Local packs are becoming more important as Google tries to satisfy more search queries directly in Search Engines.

If you are unsure whether your Business may need local SEO, contact us and let us help you get listed in the local search results.